ELLISON M A R K E T I N G
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Marketing Strategies
Developing a marketing strategy is vital for any business. The focus of a strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify new markets that you can successfully target.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market while monitoring its effectiveness and make any adjustments required to maintain its success.
Our Approach
We can help develop and execute your marketing strategy which could include some of the following aspects:
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An audit of key strengths, weaknesses, opportunities and threats
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A review of current branding impressions and communications and a plan for enhancements
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A research analysis of current customers and their needs and while associating those profiles with products and services to seek an alignment
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An audit of current digital marketing efforts (Web, social media, automation, etc) with a plan for enhancements
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A plan for a diversified, but optimized approach in marketing efforts and resources across channels and touch-points to ensure omni-channel experiences while maximizing revenue and profits
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A review of previous go-to-market plans for new product and services launches and establish new approaches for future use (pricing, promotional tools, distribution model, employee compensation, etc)
Marketing Analytics
Marketers often make decisions based on data from individual channels (website metrics, for example), not taking into account the entire marketing picture. Social media data alone is not enough. Web analytics data alone is not enough. And tools that only look at a snapshot in time for a single channel can be inadequate. Advanced marketing analytics, by contrast, considers all marketing efforts across all channels over a span of time – which is essential for sound decision making and effective, efficient program execution.
Our Approach
With marketing analytics we can help your business answer questions like these:
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How are our marketing initiatives performing today? What can we do to improve them? What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?
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Do I have quality data to work with or unexplored data to leverage? What are my target markets and client personas? How can I increase acquisition and decrease attrition?
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How do I get real-time insights, the perfect dashboard that is visually appealing?
Customer Experience
Helping organizations optimize the entirety of the interactions a customer has with a company and its products and services. Understanding the customer experience is an integral part of customer relationship management and the overall experience reflects how the customer feels about the company and its offerings. These experiences occur at the many intersections; awareness, discovery, attraction, interaction, purchase, use and advocacy.
Our Approach
We help businesses deliver on client experience management (CEM) solutions in order to drive performance and increase successful CEM implementations by understanding and managing multi-channel, cross-touch point and cross-lifecycle experiences.